RLF Reflection: A Guide to Personal Branding
On February 10th, Alicia Massey delivered an enlightening presentation that guided the audience about how to brand themselves and put their best self forward. Alicia broke her presentation into three main parts. First, she defined personal branding as how one presents themselves, their skills, and their goals to the outside world. She invoked a brief example comparing the branding done by Michelle Obama and Beyonce ––emphasizing their qualities of confidence, elegance, sophistication, independence, and power.
[more]