The Nelson A. Rockefeller Center for Public Policy and the Social Sciences

CANCELED: Alex Castellanos Visits Dartmouth to Present a New Vision for the Republican Party

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According to a recent Gallup poll, the favorability for the U.S. Republican Party has sunken to the record low of 28 percentage points – the lowest rating for either party ever recorded. A question on many people’s minds is: what can the Republican Party do to gain more traction with voters? Could a rebrand of the party itself lead to a reversal of this polarization?

Alex Castellanos, founding partner of Purple Strategies and founder of, has a number of interesting perspectives on the challenges facing the Republican Party and what it might take to transform its future.

As a consultant in the United States and around the globe, Alex Castellanos has developed communications strategies and campaigns for some of the world's largest companies. Castellanos has helped elect over a dozen U.S. Senators and Governors and has consulted seven U.S. Presidential candidates. Through his experience, Alex has also been credited with the discovery of the political “soccer mom,” and has also been called the “father of the attack ad.” Castellanos is a co-founder of Purple Strategies, a national, bipartisan public affairs firm which takes its name from the merger of colors commonly identified with Democrats (blue) and Republicans (red). He is also the founder of, an organization dedicated to advancing conservative principles into the political campaigns of the communications age. Castellanos currently serves as a member of CNN’s “Best Political Team on Television,” and is frequently featured on NBC’s Meet the Press.

In addition to his television experience, Fortune Magazine singled out Castellanos as a “new style Media Master,” and in 2007 GQ called him one the 50 most influential people in DC. A Morehead and National Merit Scholar at the University of North Carolina, Castellanos has lectured domestically and internationally for the Washington Speakers Bureau, with venues ranging from Harvard University to the United States Army Communication School. Castellanos has also served as a Fellow at the Kennedy School of Government at Harvard University. A native of Havana, Cuba, Castellanos is fluent in Spanish and English. His parents, refugees who fled Castro’s Cuba in 1961, came to this country with one suitcase, two children, and eleven dollars.  

Please join us for the Brooks Family Lecture with Alex Castellanos, “The New Republican” on Wednesday, February 26 at 4:30 pm in Rockefeller Room 003.

The Nelson A. Rockefeller Center for Public Policy and the Social Sciences